vrijdag 21 januari 2011

New Year, New Chances!


Survived the Holidays! Enjoying a little down first few weeks of January. Always slows down each year due to the percentage of people's New Year's resolution to loose weight (Sugar Mama included). Unfortunatly, Sugar Mama doesn't produce anything sugar/fat/guilt free. These little goodies are meant to be a sweet indulgence. However, FYI I do have a few tips to keep you on your diet track:


1. Ducktape your mouth and don't eat them! (Am I crazy? So not good for marketing...ignore this tip and proceed to number 2).

2. If you are going to veer off track in a sweeter direction but not too sweet, try the muffins (least amount of sugar and fat). Also the brownie with nuts or raspberry-white chocolate is not as fatening as the classic brownie. Or treat yourself to a smaller version...the sugar mamas are just enough to satisfy that sweet tooth. Babies are precious and the little one-bite wonders hit the spot with only a fraction of the guilt.

3. If you feel that you are totally ready to derail and the urge to get that sweet "fix" is taking over, make the "sin" worth it. If you are going to indulge/splurge, make it a Sugar Mama goodie!! Thats my philosophy! If I'm going to eat something I shouldn't, it better be worth it. If I am going to grab a cookie/brownie/cupcake, it won't be some fabricated fake food, it's going to be pure... real sugar, real butter, real eggs, real carrots, real rum, etc. It's going to be Sugar Mama!

4. So if you are still determined to avoid the sweeter things in life, check out the website and go to the assortiment and just stare at your favorite Sugar Mama pastry. I have found that if you stare at say a brownie long enough you can actually taste it. Thats right...taste it! Satisfaction without the guilt! Try it for yourself!


While you are on the site check out the new sales locations (verkooppunten).

We are doing a pilot with the Dutch franchise Kaldi Koffie en Thee in Amersfoort which just opened in December. There's another new store in Ede doing excellent business, Koffie en Koffie. Also, the well respected high quality catering Buitenpoort is selling Sugar Mama products.

There is more demand then Sugar Mama can supply right now...most definitely a good thing. In order to deal with the growing pains this down time in January is allowing Sugar Mama to focus on expanding the production.

Anyway, in case you haven't noticed Sugar Mama is long-winded and could talk forever. Do need to get baking...order for PrinsHeerlijk...Baby cupcakes for their ten year celebration today.


One more thing before I go... "RTL Boulevard" announced that 2011 is the year of the cupcake! Sugar Mama is totally excited but also thinks every year is a cupcake year!!